In 1805, Henri-Louis Pernod founded the company "Pernod Fils" in Pontarlier, in the Doubs region of France, and soon developed sales of absinthe.
Success was certain. Known as the "green fairy", absinthe became the favourite drink of artists seeking new tastes. The painters Manet and Degas and the poets Verlaine and Musset immortalised it in their works.

From 1830 on, artists took to this elixir in the cafés of Paris. "Green fairy" to artists and poets seeking new pleasures, absinthe became one of the strongest symbols of its era with its enigmatic color and the ritual surrounding it. It is sublimated in the works of Verlaine, Rimbaud, Baudelaire, Oscar Wilde, Manet, Toulouse-Lautrec, and later Picasso.

Pernod is now launching a new product “Pernod aux extraits de plantes d’absinthe”. Like the product sold in the 19th century, this new spirit has an alcohol content of 68° and contains no added sugar, but with thujone content in accordance with the legislative constraints in force. Made from extracts of "roman wormwood", "wormwood" and a blend of other aromatic herbs, this drink is inspired by the old formula.